About Us

Who We are

We are a local family-owned equipment provider representing quality commercial food service equipment for New England.  We carry an extensive amount of inventory located in Wilmington, MA just 12 miles from Boston.

For end-users, our mission is to ensure that you have all the information that you need to make an informed buying decision. Whether you are a restaurateur in need of cooking equipment, an ice cream shop needing a freezer, or a tavern owner looking for a beer cooler, we will provide you with specifications. One of our professional dealers will assist you with pricing, delivery, installation and service. We will work with the dealer of your choice or we will recommend one in your local area.

Proudly representing manufactures in New England since 1972

Employee Profiles
George H. Rogers III

George “Buck” is the founder and President of Pioneer Sales.  He has over 50 years experience in customer relations, industry knowledge and solutions for various foodservice applications.  His career started with his dad, George H. Rogers Jr. who worked for Kelvinator ice cream equipment in the 1970’s.  Buck has since expanded to a larger warehouse located in Wilmington, MA now offering top quality foodservice manufactures to local and national markets.  

Michael Rogers

As the Vice President of Pioneer Sales, Michael has developed a unique skillset that enables Pioneer to have a specific voice within the industry. As a stocking rep/distributor, he has positioned Pioneer to have a unique niche that can benefit all future potential clients. His extensive product knowledge and industry expertise has led Pioneer Sales into an exciting new direction.

Paul Rogers

For over 11 years, Paul is the general manager and has been overseeing all logistical aspects of Pioneer Sales. As an equipment supplier, his ability to market and strategize new clientele has led to new sectors within the wholesale space.  From office to logistics to sales, he provides Pioneer with all the business aspects needed to run a successful company.

Kristen Erickson

With a degree in business management, Kristen’s background in computer systems has helped Pioneer Sales grow for over 17 years. As Pioneer continues to expand, her prowess in accounting and financial bookkeeping leads to a more efficient business.

Jon McCallion

With over 20 years of culinary experience, Jon specializes in the K-12 school market in kitchen lineups and menu efficiency.  His combination of food and operational knowledge helps enhance a more efficient and effective commercial equipment solution.  Pioneer is excited to have him lead the team in our new commercial demo kitchen.

Rob Allen

With over 15 years of industry experience, Rob specializes in equipment application and solutions. His focus on customer relations and end user training has led him to working closely with restaurant openings on a large scale. His extensive knowledge of food service equipment helps restauranteurs realize the importance of equipment efficiency, reliability, and proper kitchen management, which leads to a greater profit margin and long-term success.

Andie-Jane Benedict

With a background in office management, Andie-Jane represents Pioneer with a friendly, efficient, and infectious attitude that provides our daily operations with a solid foundation. Her ability to delegate, inform, and process has led to a more effective office setting. Strengthening our ever-growing customer base with her quick response time and friendly office demeanor, Andie-Jane has quickly become a fan favorite of Pioneer Sales.

Margie Solomon

With over 30 years of product knowledge, Margie’s extensive equipment background helps customers make an informed decision. Her expertise becomes invaluable as the industry continues to evolve and expand.

Jonathan Algarin

Jonathan is our OSHA certified logistics manager with over 12 years of experience in warehouse management. His background in wholesale includes forklift supervision and multi-dock shipping/receiving operations.

Need Directions?

Going North on RTE 93

Take exit 38

Take right at end of ramp

Drive to first street light

Take left onto West Street

Take second right onto Industrial Way

Take a right at 42 Industrial Way

Continue straight until you see Keystone Automotive

We are located in the same building on the left side.

Going South on RTE 93

Take exit 38

Take left at end of ramp

Drive to first street light

Take left onto West Street

Take second right onto Industrial Way

Take a right at 42 Industrial Way

Continue straight until you see Keystone Automotive

We are located in the same building on the left side.

Contact Us

Address

844 Woburn St
Wilmington, MA 01887

Phone

Toll Free New England

Toll Free Massachusetts

Parts Counter Fax

978-658-2535
Have Model & Serial Number Ready

Fax

978-658-2218